With Internet travel booking having increased nearly 75% in the last five years, online reviews are as important as ever when it comes to a consumer’s buying decision. For hotel chains, especially, a bad review can make or break the bottom line. And there are few things that can cause travelers to cringe more than finding a bedbug in their hotel room.
According to new research at the University of Kentucky, the negative impact these nasty critters have on hotel guests and managers can’t be understated.
On average, just one recent review citing bedbugs drops the value of the hotel room by nearly $40 per night for business travelers and $23 per night for those traveling for leisure.
The report goes on to say, “In absolute terms, compared to other hotel aspects, the monetary value for travelers’ concern about bed bugs makes it one of the more important considerations when selecting or grading a hotel.”
While the hospitality industry is doing its best to combat the problem, you can arm yourself with helpful tools to kill bedbugs before they make it back to your home. Innovative products like ThermalStrike Heated Luggage and the ThermalStrike Ranger can kill both the bedbugs and their eggs – should you be unlucky enough to stay somewhere with an infestation.